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See exactly what's costing you customers — and what to fix first.

A paid, expert review of everything between a visitor and a sale — design, performance, SEO, and your conversion path. You get a written report, a priority matrix ranked by business impact, and a 30-minute walkthrough. Real work you keep, not a sales call in disguise.

What you get

Six deliverables, one document, one walkthrough.

Six deliverables. Every one of them something you can act on.

01 / Deliverable

Performance scorecard.

LCP, INP, CLS, and TBT measured across your top five pages on a real mobile 4G profile. Every bottleneck traced to its source — the specific asset, request, or render-blocking pattern that is costing you conversions.

02 / Deliverable

Accessibility findings.

WCAG 2.2 review of structure, semantics, colour contrast, focus order, and form labelling. Every finding prioritised by severity so you know what is actively excluding users — not a 400-row spreadsheet of every leaf node.

03 / Deliverable

Technical SEO scan.

Crawl, indexability, sitemap, robots.txt, schema markup, meta and Open Graph tags, canonical handling. Every gap mapped to a concrete fix — so nothing on your site is invisible to search when it should not be.

04 / Deliverable

Conversion path review.

The path from landing page to enquiry, walked manually on mobile and desktop. We map CTA visibility, form friction, and every dead-end a visitor can hit — then rank what to address first by estimated drop-off impact.

05 / Deliverable

Security baseline.

TLS posture, HTTP security headers, exposed dependency versions, and common WordPress and plugin attack surfaces. This is a hygiene scan, not a pen-test — it surfaces the misconfigurations that put your site and your visitors at risk, with low effort to close.

06 / Deliverable

Priority matrix & 30-min walkthrough.

All findings from the five layers, ranked by impact and effort in a single table. We walk you through it on a 30-minute call — your whole team is welcome. The recording is yours.

Why it's paid

A free audit is a sales call. This is work you keep.

Most free website audits are automated scans dressed up as a pitch. Ours is a day of real work: we go through your site by hand, measure it against the standards Google ranks on, and write a plan you could hand to any developer — including one who isn't us. Charging for it is how we keep it honest.

If the audit says to save your money, we'll tell you.

Sample audit

What the finished report looks like.

Pages from a redacted sample report. Click any page to enlarge.
Why it matters

A free audit is just a sales call wearing a PDF.

A free audit has one goal: close you. Every finding points to the same conclusion — hire them. The painful ones are buried. The fixable ones are exaggerated. And the honest verdict, if the site is actually fine, never gets written.

We charge because we’re accountable to the report, not to the sale. We dig into performance, accessibility, SEO, mobile, and your conversion path — and we write the truth about all of it, including the parts that don’t favour us.

“We will tell you to fix it yourself, hire someone cheaper, or do nothing — even if the verdict is save your money.”

What you get

Everything we audit, in one written report.

01

Performance & Core Web Vitals

LCP, INP, CLS, TTFB — scored against Google’s good thresholds. Render-blocking resources, image optimisation, server response.

02

Design & UX

Visual hierarchy, readability, trust signals, and friction points that stop visitors converting.

03

Mobile experience

Touch targets, viewport issues, scroll behaviour, and anything that breaks below 430px.

04

Technical SEO

Crawlability, indexability, structured data, canonical issues, and on-page factors.

05

Conversion path

From entry to enquiry: what’s leaking, what’s missing, and the one change most likely to move the needle.

06

Prioritised action plan

Findings ranked by business impact × effort. You leave knowing what to fix first.

How it works

Five steps, delivered in 5 working days​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‌‍‌‍​‌‌​‍‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌​‌‍‍‌‌‌​‌‍‌‌‌‌​‌‍‌‌‌‌​‌‌​‌‍‍‌‌‍‍‌‍‌‌​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​‌‍‍‌‌‌​‌‍‌‌‌‌​‌‍‌‌‌‌​‌‌​‌‍‍‌‌‍‍‌‍‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‌‌‌‌‍‌​‌‍‍‌‌‌​‌​‌​‌‍‌‌‌‍​‌‍‍‌‌‌‍‌‍‌‌‌​‍‌‍‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‌‍‌‍​‌‌​‍‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌​‌‍‍‌‌‌​‌‍‌‌‌‌​‌‍‌‌‌‌​‌‌​‌‍‍‌‌‍‍‌‍‌‌​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​‌‍‍‌‌‌​‌‍‌‌‌‌​‌‍‌‌‌‌​‌‌​‌‍‍‌‌‍‍‌‍‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‌‌‌‌‍‌​‌‍‍‌‌‌​‌​‌​‌‍‌‌‌‍​‌‍‍‌‌‌‍‌‍‌‌‌​‍‌‍‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌.

1

Order

Place your order via the form below. We'll confirm within one business day and send a brief to fill in.

2

Invoice

We issue an invoice the same day. Payment goes via Wise or card — no account needed.

3

Audit

We spend four days auditing your site across five layers. No shortcuts, no templates.

4

Walkthrough

Your written report arrives. We walk you through it on a 30-minute call with recording.

5

Decide

Take the report to market, hand it to your team, or bring it back to us. The choice is yours.

Who it's for

Is the audit right for you?

This is for you if

You have a live website but aren't sure why it isn't converting

You're about to spend on ads or SEO and want to fix the site first

Your developer says the site is fine but something feels off

You want an honest, written assessment before committing to a build

You need a prioritised list of what to fix, not just a list of problems

Your industry is competitive and you need every advantage

Probably not for you if

Your site launched last week and you haven't driven any traffic yet

You're looking for a free audit as part of a sales conversation

You only want to check one specific metric (a speed test will do)

You need the report in under 24 hours (we need five working days)

FAQ

Questions, answered plainly.

The audit

Stop guessing what's costing you customers.

One audit. One fee. A written report delivered in 5 working days​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‌‍‌‍​‌‌​‍‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌​‌‍‍‌‌‌​‌‍‌‌‌‌​‌‍‌‌‌‌​‌‌​‌‍‍‌‌‍‍‌‍‌‌​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​‌‍‍‌‌‌​‌‍‌‌‌‌​‌‍‌‌‌‌​‌‌​‌‍‍‌‌‍‍‌‍‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‌‌‌‌‍‌​‌‍‍‌‌‌​‌​‌​‌‍‌‌‌‍​‌‍‍‌‌‌‍‌‍‌‌‌​‍‌‍‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‌‍‌‍​‌‌​‍‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌​‌‍‍‌‌‌​‌‍‌‌‌‌​‌‍‌‌‌‌​‌‌​‌‍‍‌‌‍‍‌‍‌‌​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​‌‍‍‌‌‌​‌‍‌‌‌‌​‌‍‌‌‌‌​‌‌​‌‍‍‌‌‍‍‌‍‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‌‌‌‌‍‌​‌‍‍‌‌‌​‌​‌​‌‍‌‌‌‍​‌‍‍‌‌‌‍‌‍‌‌‌​‍‌‍‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌, plus a 30-minute walkthrough call.